This is one of the finest pieces of investigative reporting I’ve ever read:
Dallas Foods debunks Noka chocolate.
It turns out that this insanely pricey boutiquey chocolate is just mass-produced chocolate bought from a particular vendor and, uhm. Cast. Into small squares. You know, like anyone could do at home.
Beautiful investigative reporting. If we’re lucky, their PR shill will post a comment on my blog pretending to be someone else. Watch carefully.
(For more, read about Dan, tireless defender of Noka chocolate, and PR shill extraordinaire.)
From: Spherical Time
Date: 2007-01-14 18:48:38 -0600
Hey, this is Dan and I think noka is great …
No, not really, it’s ST, and I just wanted to say two things:
- Thanks for pointing out this article to me.
- I’m surprised that you didn’t mention the possible issue of child slave labor arising from using Ivory Coast chocolate as mentioned on page 7. That was one of the biggest issues I saw in their expose.
The entire article was very well written though. Very professional.